Playing the Social Media Game: Insights from a Travel Content Creator

Navigating the world of social media as a content creator has its ups and downs. Over the last three and a half to four years, I've learned to see social media as a game. You win some, you lose some, but ultimately, you get out of it what you put into it.

As a social media travel content creator, my journey has been filled with adventures and challenges. For the past three years, I've been posting travel content more seriously, hosting group trips to exciting destinations like Morocco, Thailand. Social media is an integral part of this, not just for sharing these experiences but also because I've learned to have fun with it.

However, there was a time when I struggled with insecurities, feeling that my self-worth was tied to the number of likes, shares, and comments my posts received. It's easy to get caught up in these metrics, especially when you're new to the game. But I've come to understand that my value doesn't hinge on social media validation. Separating your sense of self-worth from these numbers is crucial to navigating the social media landscape effectively.

Being a content creator can make you a target for public mockery. People might ridicule influencers or creators with comments like, "Who does she think she is?" or "She's such a wannabe." I've faced such comments myself, from friends, former friends, and even strangers online. Ironically, the same people who criticize often continue to engage with and boost my content. This contradiction fascinates me and highlights the complexities of public psychology and sociology.

Over time, I've developed a thick skin. I've met incredibly talented content creators who produce stunning work but don't receive the recognition they deserve. It's easy to feel discouraged, especially when you pour effort into your content and it doesn't perform as expected. But I've learned not to let these setbacks stop me from posting. Sometimes, the content you least expect to do well becomes a hit.

One valuable lesson from playing the social media game is embracing rejection. Initially, the lack of recognition felt like a personal rejection, leading me down a rabbit hole of self-doubt. But repeated rejection helped me build resilience and confidence. I've stopped caring about the outcome and instead focused on creating content that brings me joy.

Authenticity and vulnerability are key to connecting with your audience. Initially, I focused on how my content reflected on me. But as I started sharing my stories and emotions more openly, I found that authenticity resonated deeply with others. It takes time and effort to reach this point, but it's where the magic happens on social media.

Going viral is a double-edged sword. While it brings attention, it also attracts negative comments. Dealing with hate online requires a strong sense of self. Understanding who you are and not letting others' opinions affect you is vital. For every ten people who support you, there will be a few who don't, and that's okay.

Interestingly, strangers online can become your biggest supporters. Initially, I expected my friends and family to be my primary cheerleaders, but I realized that social media operates differently. Your online audience appreciates your content from a different perspective. Separating your expectations from your friends and family and understanding that your social media audience is distinct is important.

Social media has also taught me empathy. Knowing the effort that goes into creating content, I can't bring myself to criticize others' work. Whether it's a 30-second reel or a feature film, I appreciate the dedication behind it. Supporting fellow creators and respecting their craft has become second nature to me.

Ultimately, I've stopped creating for external validation. Now, I create content that brings me joy and fulfillment, hoping to serve those who come across it. I love playing the social media game, with its wins and losses. I will always be a content creator, no matter the phase of life I'm in.

For anyone considering content creation, my advice is to start. Don't worry about what others think or how many likes you'll get. Your unique perspective is valuable, and you never know whose day or life you might improve with your content. Embrace your journey, and remember, the world needs your voice.